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Impel

Sell smarter. Close faster. Grow bigger.

High-performance sales, powered by exceptionally human AI Meet Impel Sales AI. Your 24/7 digital closer that never takes a coffee break. Say goodbye to missed leads and canned messages. Impel AI engages every shopper and schedules appointments with nuance, empathy, and relevance—just like your best salesperson would.

Pricing & Packages Enroll

Everything You Need to Unlock More Sales Power

Sales AI handles the grind so your team can focus on the close. Always-on, hyperpersonalized, and ready to work.

  • Never miss a lead. Whether it’s midnight or midday, Impel’s Sales AI responds in real time—so no opportunity slips into the “maybe” pile.
  • Know the car. Know the buyer. VIN-level detail, trade-in queries, financing questions, appointment scheduling— automatically handled. Your team can focus on closing, not chasing.
  • Follow-up that actually follows through. Leads may take days or weeks to convert. Impel keeps the conversation warm, nudges the next step, and transfers when prime time hits.
  • Enterprise grade, built for scale. Reliability, safety, security, compliance—you get a solution built for serious growth.

Built for Automotive, Tuned for Dealer Outcomes

Not “just another AI.” This one is immersive, exclusive to automotive. While most AI solutions stop at “chatting” Impel’s Sales AI was trained on hundreds of millions of real-world automotive interactions, features automotive-specific control layers and guardrails, and is built to speak your language. It understands your pricing, VIN-specific inventory data, trade-in value, finance flows and buyer psychology. No glorified auto responders or generic scripts. Just measurable automotive sales power.


How It Works

  • Instant Engagement - A shopper lands on your site and submits a form. Impel responds in seconds, with relevance and empathy.
  • Smart Qualification & Routing - Lead details, trade-in info, financing signals? Captured. Then routed to the right rep or desk at the right time, thoroughly prequalified and ready to buy.
  • Intelligent Summaries & Next-Step Recommendations - With each alert, sales reps receive a summary of the interaction and recommended next steps. No digging, no guesswork.
  • Seamless Integration - CRM, inventory feeds, OEM build data, scheduling system, dealership website—all connected. No silos no blind spots.
  • Follow-Up Automation - Leads who aren’t ready? They’re nurtured. Reminders, pings, emails, texts. Until they are.

The Numbers Speak for Us

  • 26% higher closing rate
  • 27% lift in showroom appointments
  • 27% boost in appointment show rate
  • 33% reduction in BDC cost per car sold

When your sales engine works like this, you’re not just optimizing—you’re accelerating.


Train It Once. Trust It Always

With Impel AI Agent Knowledge Bank, you’re in full control. From policies and brand standards to financing details and messaging tone, you can train your AI once and trust it to represent your dealership with consistency and precision—just like your best team member would. You can even tailor how Sales AI engages with each lead source— whether it’s OEM, third-party, or digital retailing—ensuring every inquiry is answered with the right context, tone, and information. Always in compliance. Always on-brand. Always on point.


The Copilot Your Sales Team Deserves

Sales AI doesn’t just engage shoppers—it empowers your team to close faster. With intelligent conversation summaries, instant alerts, and recommended next steps, sales reps always know exactly what to do next. It qualifies leads, filters out the noise, and hands off serious buyers at the right time—saving hours of busywork and preventing missed opportunities. No missed leads. No follow-up gaps. Just sharper, faster sales conversations powered by context and intelligence, not guesswork.


Plug In, Sync Up, Sleep Easy

Impel fits into your existing tech stack: CRM, website platform, inventory feeds, OEM build data, scheduling systems, and more. Security? Enterprise-grade. Compliance? Built in. Brand tone? Yours. We handle the heavy lift; you reap the growth.