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Impel

Conversations that convert. Experiences that scale.

High-performance customer engagement, powered by exceptionally human AI.

Meet Impel Chat AI. Your always-on digital concierge that greets every shopper and service guest with intelligence, accuracy, and empathy. No more abandoned chats, slow responses, rescued chats, or dead-end conversations. Chat AI engages instantly, qualifies leads, answers questions, books appointments, and hands off context-rich conversations to your team, day or night.

Pricing & Packages Enroll

Everything You Need to Turn Conversations Into Conversions

Chat AI handles the front-end engagement so your team can focus on high-value moments. Always-on, deeply informed, and ready to serve.

  • Never lose a shopper or customer. Ever. From sales to service, Chat AI responds instantly to every website visitor—ensuring no question sits unanswered and no opportunity slips away.
  • Lead gating that drives quality. Chat AI intelligently guides visitors through forms, trade-ins, service scheduling, and qualification flows—creating cleaner leads and higher-intent conversations for your team.
  • Sales & service handled with precision. From inventory questions and pricing clarity to service menus, appointment scheduling, and status inquiries—Chat AI delivers answers with accuracy and brand consistency.
  • Conversation Connect + Smart Notifications. When customers need a human, Chat AI brings your team in instantly. Intelligent notifications ensure staff never miss a hot moment of engagement across sales or service, and that humans step in exactly when they’re most helpful.
  • Enterprise grade, built for scale. Reliability, safety, security, compliance—you get a solution designed for real dealership operations and real customer expectations.

Built for Automotive, Tuned for Real Customer Journeys

Not just another chat widget. Chat AI is deeply automotive-native. While generic tools provide surface-level answers, Impel’s Chat AI is trained on hundreds of millions of real automotive conversations and protected by automotive-specific control layers.

It understands your inventory, service menus, scheduler, hours, policies, pricing, lead flows, and escalation rules—delivering accurate, compliant responses every time.

No generic scripts. No hallucinations. No guesswork. Just exceptional customer experiences that convert.


How It Works

From the first question to the final handoff, Chat AI covers every step.

  • Instant Engagement - A visitor opens a chat. In seconds, Chat AI engages with relevant, empathetic messaging—reducing bounce rates and increasing conversion.
  • Smart Qualification & Lead Gating - Form fills, inventory requests, service needs, trade-in signals, availability checks—captured and routed cleanly. High-intent leads flow directly to the right team member.
  • Conversation Summaries & Intelligent Alerts - Every human handoff comes with a compact summary and recommended next steps. No scrolling through transcripts. No ambiguity.
  • Seamless Integration - CRM, inventory feeds, service schedulers, OEM data, website platform—everything syncs so the AI always knows what’s in stock, what’s available, and who should respond.
  • Follow-Up & Scheduling Automation - For service or sales: appointment scheduling, reminders, re-engagement pings—automated and consistent.

The Numbers Speak for Us

  • 20-30% increase in appointments set
  • 2x higher engagement from leads sent to dealer CRM
  • 55% increase in chats with Chat AI Conversation Connect
  • 33% increase in customers who provide contact info

When your engagement engine works like this, you don’t just support customers—you transform their experience.


Train It Once. Trust It Always.

With Impel AI Agent Knowledge Bank, your Chat AI becomes a true extension of your brand. From service policies and inventory rules to tone, messaging, and escalation preferences—you can train Chat AI once and trust it to represent you consistently.

Different lead sources? Different customer intents? No problem. Chat AI adapts to each context and keeps every conversation accurate, on-brand, and compliant—across sales, service, and general inquiries.


The Copilot Your Team Always Wanted

Chat AI doesn’t replace your team, it empowers them. With instant escalations, Conversation Connect, intelligent notifications, and ultra-clean handoffs, your team never scrambles for context or misses a hot moment. No more babysitting your webchat. No more rescuing conversations.

Chat AI filters noise, qualifies every visitor, and surfaces the ones who are ready to move, saving your staff hours of routine work and enabling sharper, faster, more meaningful conversations.

No missed chats. No dropped balls. Just intelligent, scalable customer engagement.


Plug In, Sync Up, Serve Every Visitor

Impel Chat AI fits seamlessly into your tech stack: CRM, website, inventory feeds, service schedulers, OEM data, and more. Security? Enterprise-grade. Compliance? Built in. Brand voice? Fully customizable.

We handle the complexity behind the scenes. You get a customer experience engine that just works.