Partnership by Design
Sokal is a full-service digital agency that offers all-encompassing solutions from paid search and programmatic display to social media marketing and Connected TV/OTT, all powered by our Momentum digital ad platform. We pride ourselves on acting as a full extension of our clients - always keeping their vision and goals top of mind. We’ll leverage our innovative tools and digital experts to meet the fast-paced demands of your business and offer data-driven strategies alongside a media mix that’s completely customized for your dealership to ensure success, optimal ROI and outstanding customer satisfaction.
Pricing & Packages Enroll
Support You Can Count On 24/7
Sokal, founded by a former automotive dealer, was built to solve dealer challenges, and at the core of our DNA, we understand what it means to have a problem that needs a fast resolution. With Sokal, you get a dedicated account manager backed up by a team of US-based full-time digital experts to deliver white glove service and premium support in minutes and hours, with 24/7 performance monitoring and after-hours emergency support, all included at no additional cost. One call does it all in record time.
Transparency, Performance and Trust
Momentum Reporting provides an easy-to-use dashboard with relevant stats and benchmarks at your fingertips to prove the effectiveness of your digital advertising and provide transparency. Sokal is also proud to be a founding member of the Automotive Standards Council and one of the first to integrate the ASC standard and GA4 natively into the website platform, critical to the organization and tracking of all website events. Easily accessible 24/7/365, Momentum Reporting ensures you know exactly where your ad dollars are going.
Digital and Reporting Optimized via Experts + AI Insights
Our Momentum Solution is enhanced with AI insights to drive your performance further. We’ve deployed AI in Momentum reporting and in our new Ad Tech platform. We have full AI integrations to provide insights and recommendations on performance after the fact in reporting and for Search and Social campaigns throughout the month while we can still make changes. We’re using AI to guide and seasoned experts to leverage and decide.
Tap Into the Customer Journey
The Sokal Momentum Customer Journey maps how visitors engage with a dealer’s website — from first touch through final conversion. By tracking each step of the path, Momentum reveals the insights that matter most: where shoppers enter, how they interact with content, and the signals that indicate rising purchase intent. Backed by AI and a proprietary algorithm, this journey view connects behavior to outcomes, helping dealers understand not just what customers do, but why — and how close they are to making a purchase as well as details about inventory they are most interested in.
Attribution
Taking a look under the hood, our sales and foot traffic attribution helps measure the success of your campaigns. Integrated into Momentum Reporting, sales data will be surfaced and matched to leads to give deeper understanding of the customer journey through the sales process and the ROI on dealer investments. These insights will feed our overall recommendations and data model to continually optimize performance. For programmatic-style campaigns (ie: CTV), we leverage measurement of foot traffic to assist in evaluating the impact by linking ad exposure to store visits. This visit data is sent to the DSP for precise cross-channel attribution and provides dealer-specific insights to identify what ads effectively drive traffic.
Smart SEO Backed by AI
Sokal’s SEO solution is built specifically for automotive dealers looking to dominate local search and capture high-intent buyers. By leveraging advanced AI technology, we analyze search behavior, competitive trends, and real-time performance data to uncover the most profitable keyword opportunities and optimize your site accordingly. Our intelligent content strategies, technical enhancements, and automated monitoring continuously adapt to algorithm changes—keeping your dealership visible, relevant, and ahead of the competition. The result is smarter optimization, stronger rankings, and sustainable organic growth that drives measurable showroom traffic and sales.
Custom Audience Strategy
We leverage a multi-layered audience strategy to reach your ideal shopper where they are online while eliminating wasted ad spend. To ensure we’re targeting the right audience, our data is refreshed every 24 hours and drills down to the local audience most likely to purchase in your specific market.