Website Optimization
Auto Genius Speed Layer helps dealerships improve website speed and customer experience without a full re-platform. Using a simple JavaScript tag and the Genius Tunnel, Speed Layer works with an existing website provider and CMS to deliver faster load times, smoother performance, and stronger SEO while keeping the current site in place.
The platform is designed to be quick to install and fast to show value. Auto Genius states that Speed Layer can be installed in less than 10 minutes, works on any platform, and has produced measurable gains in engagement and conversion performance. Speed Layer also includes ongoing optimization, advice, and consulting so performance improvements continue after launch.
Pricing & Packages Enroll
Your site is fast enough. Until it isn’t.
Modern dealership websites carry more tools, tags, scripts, and data than ever. That complexity has a cost: slower experiences, weaker trust, and shoppers who leave before they act. Speed Layer makes your existing site load smarter without switching providers or removing the tools your team relies on.
Dealer websites are overwhelmed.
Dealership websites are now full digital retail environments with multiple tools, tags, scripts, and integrations running at the same time. Each tool has a job. Inventory feeds, OEM scripts, chat tools, analytics, trade tools, digital retailing platforms, and advertising pixels all serve a purpose. The problem is what happens when everything tries to load at once. When the browser is overwhelmed, shoppers feel it. Pages hesitate. Buttons lag. Layouts shift. Forms take longer to reach.
Smaller files do not solve the whole problem.
Most performance fixes focus on compressing images, minifying code, caching files, or deferring scripts. Those tactics help, but they do not fix the bigger issue: execution order. If every script still competes for the browser at the same time, the page may be lighter, but the experience can still feel slow.
- Compression helps file size
- Caching helps repeat visits
- Deferring helps some scripts
A smarter way to load the site you already have.
Speed Layer is a performance layer that runs on top of your existing dealership website. It is not a rebuild, CMS replacement, provider switch, or just caching. Speed Layer installs with a lightweight JavaScript tag and helps control how the browser loads the experience. Critical shopper content loads first. Everything else loads more intelligently in the background.
- Single lightweight script
- Works with existing website providers
- Helps improve Core Web Vitals
- Supports ongoing monitoring and optimization
Tested on real Kia dealer traffic.
Speed Layer was evaluated using real Kia dealership websites, real shopper traffic, and real conversion events. The pilot measured 342,000+ visits and 3,165 sales actions.
- +20% increase in sales actions
- +25% increase in engagement
See what Speed Layer can do for your website.
Your website probably doesn’t need a rebuild. It just needs to load in the right order. Request a demo to see where shoppers are experiencing friction and how Speed Layer can help your existing site perform faster. https://www.autogenius.io/speedlayer
